B & J

B & J or Buegeleisen and Jacobson was a musical instrument distributor based in New York for most of the Twentieth Century. The company had instruments built for them by many of the factories that we’ve become familiar with, Stromberg-Voisenet  (later to become Kay) and Regal among these. The Serenader name was used on a wide variety of guitars and equipment from the 1920s-1960s.